Business Administration, Web & Digital Marketing Specialty 2 Year Diploma

The purpose of the Business Administration – Web Tech & Digital Marketing Specialty Diploma program is to provide students with the fundamentals of business administration skills and knowledge along with the essential skills to necessary to design and develop websites.

Students will learn skills needed in business and industry such as computer literacy, numeracy, and cross- cultural communications as well as develop a basic knowledge of accounting, management, economics, marketing, organizational structures, business law, human resource management and services marketing. Students will also develop the practical skills to build and maintain HTML/CSS and WordPress web sites, manage Multi-Channel Digital Marketing, and design for the web using Adobe Photoshop and Illustrator. A final course is a capstone project defined by the student to develop a business plan, solve a potential business problem, establish a new system, develop a new product or service; which requires the integration of multiple courses taught in the Business Administration – Web Tech & Digital Marketing Specialty Diploma Program

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Learn the Core Requirements :

Students who successfully complete the Business Administration – Web Tech & Digital Marketing Specialty Diploma Program will have an excellent foundation in a wide range of business topics as well as the practical skills necessary to design, develop and maintain websites. Specifically, successful students will have:

  • Demonstrate their knowledge of basic accounting systems, apply accounting principles of accumulation, external reporting and expert uses of financial accounting information.
  • Apply skills to prepare and analyze accounting information for shareholder and management use in partnerships and corporations.
  • Exhibit their familiarity with individual and group behavior in an organization.
  • Show their understanding of basic computer terminology, Windows along with their ability to use Microsoft Office tools including; word processing, excel, access and PowerPoint tools.
  • Computer with Microsoft Office Student software.
  • Understand how the economy impacts business, industry and government decisions.
  • Understand the populations trends of North America and how from a cross cultural perspective, the roles culture play in interaction socially and within business.
  • Will be able to solve practical financial and math problems which are regularly encountered in the business arena.
  • Demonstrate their understanding of the functions of management including, planning, organizing, leading and controlling an organization.
  • Exhibit an awareness of the marketing mix, known as the 4 P’s of marketing, product, price, place and promotion.
  • Understand the Canadian business legal environment and forms an appreciation for decision making based on common law, provincial and federal statues based on examples of precedent.
  • Use skills to research, organize and reorganize thoughts to write effective blogs, essays, research and other such reports.
  • Understand approaches to human resources including policy and procedure for job design; recruitment, selection and compensations; employee development and retention; workplace health and safety; human rights and employee/labor relations.
  • Understand the expanded marketing mix (7 P’s) of 7 p’s of marketing services and be able to apply a gap analysis framework towards making service improvements or expansion.
  • Demonstrate skills to design, develop and maintain a website; code for the web and mobile; set up and maintain a content management system, and employ digital marketing strategies and tools to maximize website potential.
  • Demonstrate a comprehensive awareness of problem solving, business planning or other such business challenge by integrating their business and technical skills for a key business or industry purpose.

Admission Requirements:

BC High school graduation or equivalent from other provinces or countries.

Math 11 with a minimum C grade or equivalent. Students who do not have this requirement must take a Math upgrading course in advance or concurrently with the first term of the Business Administration Certificate program.

English 12 with a minimum C grade or equivalent. Students whose English is not a first language and did not graduate from a school whose curriculum is not delivered in English can meet this requirement with an ILETS score of 6.0 with no band under 6.0; or an iBT TOEFL minimum score of 71; or a score based on the Common European Framework of B2.

Students who successfully complete the Q College Business Administration certificate program will be eligible for direct entry to second year of this program.

Program  Details:

This Program is a 2 year full-time Diploma program with a total of  six-teen courses within the program. Each business course will include 60 hours of instructional contact time. The Web Tech & Digital Marketing course will be 330 hours. Courses are scheduled over a two-year program with scheduled reading/exam breaks designed to give students time to read comprehensive textbooks and course exam preparation.

Class Schedule 

  • 8:00 am – 12:00 pm
  • 12:30 pm – 4:30pm
  • 5:00 pm  – 9:00 pm

Courses within the Business Administration & Web Tech Speciality Diploma Program:

Year 1 

  • Intro to Business Computing
  • Management Essentials
  • North American Communications and Culture
  • Business Math
  • Intro to Marketing
  • Accounting 1
  • Understanding North America
  • Accounting 2
  • Organizational Behavior
  • Principles of Economics

Year Two

  • Business Law
  • English
  • Human Resource Management
  • Services Marketing
  • Directed Studies
  • Web Tech & Digital Marketing

Tuition & Fees:

Domestic Student

Year One 

  • Application Fee: $ 150.00
  • Course Materials Fee  $ 160.00
  • Textbooks Fee $ 1523.59
  • Administrative Fee $ 1,000.00
  • Tuition$ 12,000.00

Year Two

  • Application Fee: $ 150.00
  • Course Materials Fee  $ 100.00
  • Textbooks Fee $ 1,200.00
  • Administrative Fee $ 1,000.00
  • Tuition$ 13,200.00

International Student 

Year One 

  • Application Fee: $ 160.00
  • Course Materials Fee  $ 200.00
  • Textbooks Fee $ 1523.59
  • Administrative Fee $ 2,000.00
  • Mandatory Medical insurance $ 1,500.00 (both years)
  • Tuition $ 13,500.00

Year Two

  • Application Fee: $ 150.00
  • Course Materials Fee  $ 100.00
  • Textbooks Fee $ 1,200.00
  • Administrative Fee $ 1,500.00
  • Tuition$ 13,950.00

To apply please email our team at Q College.

The Business Administration – Web Tech & Digital Marketing Speciality Diploma was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.

Course Dates

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