Accelerated Advanced WordPress and Digital Marketing (AAWDM)
- 100 hours
- Diploma
Program duration:
- Total of 33 weeks/100 hours flexible schedule
- 3-hour training sessions once or twice a week
Program type: Accelerated Bootcamp
If you want to learn the curriculum of the Advanced WordPress and Digital Marketing program but are unable to commit to its structured schedule, then this program is for you.
Learning objectives
- Upon completion of the program, you will have demonstrated the ability to:
- Use relevant strategies to create rewarding digital marketing campaigns.
- Use Google Analytics to optimize, measure and maximize a website’s potential.
- Establish and execute a branding strategy that is defined by persona, values and goals.
- Apply search engine optimization and search engine marketing procedures.
- Identify and integrate suitable social media platforms and campaigns for businesses.
- Measure and track customer behavior throughout a conversion process.
- Understand and test user behavior and measure conversion rates.
- Apply advanced practices on workflow and responsive design in WordPress development.
- Understand all digital marketing tools specific to WordPress development.
- Expand on the use of advanced WordPress Plugin integration in e-commerce and marketing.
Potential careers
Upon completion of the program, you will have demonstrated skills in any of the following capacities
- Self-employed WordPress web developer
- WordPress web developer in a studio environment
- Freelance contractor
- Marketing coordinator
- Digital marketing coordinator
- A specialist in any sub-divisions within the field of web development
Admission requirements
- A valid photo ID or birth certificate
- A high school diploma or be at least 19 years of age
- Students under the age of 19 require their parent’s or guardian’s signature
- Completed an intake with a Q College team member
- Successful completion of the Web Tech and Digital Marketing certificate program or the Accelerated Web Development Digital Marketing certificate program, or proficient in design and can provide a portfolio, or has completed a basic skills assessment with a Q College staff member
Take the next step to achieving your academic and professional goal!
The Accelerated Advanced WordPress and Digital Marketing program was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills and Training.
