Program duration: 7 weeks/36 hours
Program type: Short Course
The tech industry is constantly evolving with the endless flow of new products and emerging innovations defining and redefining its landscape. To help you remain relevant in the field, this program offers three modules designed to complement and develop your existing skillset so you can meet your digital marketing goals.
Learning objectives
Depending on your chosen module, you will develop the ability to:
- Use social media platforms to develop digital strategies
- Use Google Analytics to measure and optimize traffic potential
- Use search engine optimization (SEO) to maximize exposure
- Use pay-per-click (PPC) to generate revenues
- Use industry-standard tools to optimize content for the web
- Understand how domain names and hosting are acquired
- Use compliant HTML and CSS to create websites
- Create design concepts and convert them into live websites
- Understand the structure and development of content management systems
- Carry a website project from conception to implementation
- Create pre-development documentation for website designs
Admission requirements
- A valid photo ID or birth certificate
- A high school diploma or be at least 19 years of age
- Students under the age of 19 require their parent’s or guardian’s signature
Tuition and fees
CAD $4,320.00 (GST exempted)
Take the next step to achieving your academic and professional goal!
The Digital Marketing Tool Kit program was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills and Training.
