Business Administration, Web and Digital Marketing Strategy
Program duration: Year 1: 800 hours, Year 2: 730 hours
Program type: Diploma
The purpose of the Business Administration diploma program is to provide students with the fundamentals of business administration skills and knowledge along with the essential skills necessary to design and develop websites.
Students will learn skills needed in business and industry such as computer literacy, numeracy, and cross- cultural communications as well as develop a basic knowledge of accounting, management, economics, marketing, organizational structures, business law, human resource management and services marketing.
Students will also develop the practical skills to build and maintain HTML/CSS and WordPress web sites, manage Multi-Channel Digital Marketing, and design for the web using Adobe Photoshop and Illustrator. A final course is a capstone project defined by the student to develop a business plan, solve a potential business problem, establish a new system, develop a new product or service; which requires the integration of multiple courses taught in the Business Administration – Web Tech & Digital Marketing Specialty Diploma Program.