Business Administration, Web and Digital Marketing Strategy

Program duration: Year 1: 800 hours, Year 2: 730 hours

 

Program type: Diploma

 

The purpose of the Business Administration diploma program is to provide students with the fundamentals of business administration skills and knowledge along with the essential skills necessary to design and develop websites.

 

Students will learn skills needed in business and industry such as computer literacy, numeracy, and cross- cultural communications as well as develop a basic knowledge of accounting, management, economics, marketing, organizational structures, business law, human resource management and services marketing.

 

Students will also develop the practical skills to build and maintain HTML/CSS and WordPress web sites, manage Multi-Channel Digital Marketing, and design for the web using Adobe Photoshop and Illustrator. A final course is a capstone project defined by the student to develop a business plan, solve a potential business problem, establish a new system, develop a new product or service; which requires the integration of multiple courses taught in the Business Administration – Web Tech & Digital Marketing Specialty Diploma Program.

Learning objectives

Upon completion of the program, you will have demonstrated the following:

Potential careers

Upon successful completion of the program, you will be well-suited for entry-level positions in a range of business, industry and government sectors, including those that require a combination of business administration knowledge and web design, development and maintenance skills. You will also be well-positioned for:

Admission requirements

Courses

Tuition and fees

Domestic students
Year one
Application fee: CAD $150.00
Course materials fee: CAD $160.00
Textbooks fee: CAD $1,523.59
Administrative fee: CAD $1,000.00
Tuition: CAD $12,000.00
Year two
Application fee: CAD $150.00
Course materials fee: CAD $100.00
Textbooks fee: CAD $1,200.00
Administrative fee: CAD $1,000.00
Tuition: CAD $13,200.00
International students
Year one
Application fee: CAD $160.00
Course materials fee: CAD $200.00
Textbooks fee: CAD $1,523.59
Administrative fee: CAD $2,000.00
Mandatory medical insurance: CAD $1,500.00 (both years)
Tuition: CAD $13,500.00
Year two
Application fee: CAD $150.00
Course materials fee: CAD $100.00
Textbooks fee: CAD $1,200.00
Administrative fee: CAD $1,500.00
Tuition: CAD $13,950.00

Take the next step to achieving your academic and professional goal!

The Business Administration, Web and Digital Marketing Strategy program was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills and Training.