5 Skills You’ll Need to Maximize Your Web Tech and Digital Marketing (WTDM) Bootcamp


Key Takeaways

  • The Canadian Information and Communications Technologies (ICT) sector is a billion-dollar industry expected to grow through 2025.
  • It’s important to gain advantage in the job market by developing skills through bootcamp  programs. 
  • Some skills you need include analytical skills, data analysis, content creation, testing skills, and SEO.

In 2020, Statista reported that the Canadian Information and Communications Technologies (ICT) sector generated $230 billion in revenue. On top of that, the International Trade Administration highlights that this sector is expected to grow through 2025.

With promising job openings, it’s a must to stand out in this market. And one of the ways you can do that is by taking up programs that will take your talent to the next level.

If you’re planning to take a Web Tech and Digital Marketing (WTDM) Bootcamp program, work on the following skills to maximize your learning outcomes. 

Analytical Skills

Web design is integral in web tech and digital marketing. With analytical skills, professionals are able to develop websites based on users’ needs. Moreover, they get to dive into various website functionalities and visual pieces.

A WTDM program covers web design as a core component of its course. So if you want to get a head start in this practice, opt  to work on your analytical skills. Familiarize yourself with web development terms while you’re at it too. 

Data Analysis

A digital marketing course involves diving into various online marketing tools. But to effectively use them, it’s also imperative to analyze an organization’s performance. After all, the numbers represent how successful marketing initiatives are.

In data analysis, you must learn how to collect data, analyze them, and interpret the results before a presentation. This is just a small portion of digital marketing that’s crucial to understand early on in the program.

Content Creation

Online marketing is all about producing content that matches users’ intentions and needs. On the IT side, it’s important to deliver these things by focusing on high-quality content that meets a user’s query.

Producing content also has the goal of encouraging users to stay on the website. The session they spend on a website helps organizations understand the kind of content they like. Moreover, it can spark strong readership loyalty in the long run.

Testing Skills

Web tech isn’t only about launching new websites. It’s also about continuously checking web pages in case new errors come up. Of course, it also becomes an additional responsibility to address these problems.

Testing ensures that your coding is done in an effective manner that keeps a site running smoothly. It’s not a one-time thing, so patience is also a valuable  ingredient when diagnosing and solving errors.

Search Engine Optimization

In this tech era, it’s always important to land on the top page of Google. This enables websites to get more clicks while influencing longer session times through well-crafted content. However, it takes a lot more than good writing.

Search Engine Optimization (SEO) is a valuable skill to take advantage of Google’s algorithm. Digital marketing programs focus on this specific skill, which is useful across various kinds of websites and content.

Check out our Web Tech and Digital Marketing (WTDM) Bootcamp Program to learn more about this offering! 


International Trade Administration U.S. Department of Commerce. (2022, August 3). Canada – Information and communications technology (ICT). International Trade Administration | Trade.gov. Retrieved August 9, 2022, from https://www.trade.gov/country-commercial-guides/canada-information-and-communications-technology-ict

Sava, J. (2022, February 7). Topic: ICT industry in Canada. Statista. https://www.statista.com/topics/4125/ict-industry-in-canada/#dossierKeyfigures

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