Digital marketing could be a very overwhelming industry given that it is an ever-evolving field. In other words, the digital marketing landscape may seem intimidating if you’re just getting started.

Ever since digital marketing became an in-demand profession in Canada, it has become more apparent that the sector is where the marketing industry is headed in the country. In fact, according to research by the Statista Research Department, it has fully transformed the Canadian advertising world.

Are you eyeing a career in Digital Marketing? Let’s start with the basics.

What is Digital Marketing?

Digital marketing, to define it in the simplest way, refers to internet marketing through digital channels. But it’s not as easy as gaining followers on social media or even sending emails effectively. That’s why it’s important to undergo a digital marketing course to understand this better.

It involves a group of processes that are essential in ensuring maximum results. The efforts and campaigns also often depend on the type of platform in which these initiatives are launched. Moreover, it also involves the use of various tools to maximize output.

Why Does Digital Marketing Matter?

If you are today’s business owner, you definitely have an idea of why digital marketing matters. Strategies brought on by it are essential to survive in the latest business situation.

First and foremost, you can reach a larger audience, less expensively, compared to traditional marketing. People are turning to technology nowadays, anyway.

Digital marketing also has a lot of strategies you can consider. While some companies can benefit from just one, others can gain more with multiple methods.

Multiple strategies need different content types that you can use to display your brand online, making it possible for you to reproduce your content, thereby giving you a bigger market.

What is Covered Under Digital Marketing?

Speaking of the multiple strategies digital marketing has to offer, here are the most well-known areas of digital marketing: 

SEO/SEM – Refers to all the processes performed to increase website traffic from search engines. Paid advertising on websites like Google Ads or Bing Ads provides the basis of a successful SEM strategy.

Social Media Marketing – Uses social media platforms and websites as a medium to promote a product or service and to reach audiences. You can reach your target audience on social media sites by either building an organic audience of followers or purchasing social media advertisements.

Email Marketing – The process of sending various business emails to your target customers, such as blog post updates, newsletters, sales sequences, and promotion emails. It is one of the most popular digital marketing techniques among digital marketers.

Digital Advertising – It pertains to every technique and procedure used to drive referral traffic to your website from paid digital display adverts. Some of the popular advertising platforms include Facebook, YouTube, Twitter, LinkedIn, Pinterest, etc.

Affiliate Marketing – This occurs when a group of individuals (affiliates) who use and enjoy the product sell it to their audience in exchange for a percentage of the sale.

Video Marketing – Covers any video you produce for promoting and marketing your products or services . Video ads, material for your YouTube channel, Facebook videos, product demonstration videos, and live broadcasts all fall under this category.

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Sources:
Statista Research Department,. (2022, August 12). Topic: Digital advertising in Canada. Statista. Retrieved August 16, 2022, from https://www.statista.com/topics/3048/digital-advertising-in-canada/